Data Collection

Turning Data Into Customer Valuable Insights

Customer insight begins will proper data modeling. Visant Marketing Services works with marketers to create a data model designed to understand consumer behavior. Then we collect data at the key customer touchpoints – at websites and call centers, as well as at redemption.

Because of our data collection capabilities, marketers don’t have to wait six months or longer to see campaign results and evaluate program effectiveness.  We provide near real-time reporting, so marketers can test and adjust quickly.

Features

• Consumer data and insights are captured as mailer/offer is validated online, at a call center via mobile, or through other channels
• Redemption data includes sales by customer, location, order size, product mix, time of day, total size of transaction
• Campaign analysis reveals a customer’s spending pattern, as well as product or service preferences