Solutions

Visant Marketing Services: A Strategic Partner

Visant Marketing Services offers solutions to increases frequency, relevancy and order size for companies in any almost market segment.

To achieve increased sales, we focus on who your customers are and what motivates them to action. Using sophisticated data modeling and analysis, we segment consumers by demographics, purchasing preferences, life stage changes, and other behavioral characteristics.  Our goal is to help companies identify their best consumers and then execute highly effective marketing programs to regularly engage them.

We take our clients step-by-step through a proven methodology that includes:

  • Reviewing existing data and creating new predictive models
  • Determining the campaign’s objectives and benchmarks
  • Developing offers that are highly relevant to consumers and provide instant gratification/redemption
  • Analyzing campaign results to determine the most effective strategies to motivate consumers to act

Dedicated Client Engagement Team

Our clients work with a dedicated team. We manage modeling, targeting, list generation, IT platforms, campaign reporting and data collection, and campaign analysis.  Visant Marketing Services provides end-to-end management to ensure the success of your program.

Highly Effective Tools

One of our most effective solutions is a trackable reward card program that puts the right incentive into the hands of the right people.

The unique, test-and-adjust capabilities of our reward card solution continually reveal new insights about customers. Ultimately, that increases sales and the lifetime value of your customers.  Our programs are based on a proven methodology to continually refine offers and zero in on the right target audience.

Our progress is constructed on a disciplined process that includes:

  • Identifying the target audience through advanced data modeling methodology
  • Determining the campaign objectives and benchmarks
  • Producing and distributing the reward card with mailer
  • Preparing branded a website activation page
  • Facilitate consumer communications, card activation and collect real-time data
  • Providing mid- and post-campaign analysis
  • Using response and conversion data to guide future programs