Clients of Visant Marketing Services tell our story best. Please read to see how this client worked with Visant Marketing Services and its technology partner to exceed its business objectives.
A Leading Financial Services Provider
Visant Marketing Services created an incentive-to-action mailer with an intelligent gift card that substantially lowered the financial services provider’s customer acquisition costs. Visant Marketing Services developed a highly efficient acquisition application that motivated consumers to willingly provide critical data to purchase an online financial services product. To reward customers for taking this desired action, targeted consumers received a gift card from a leading national retailer. The eight-week campaign achieved the following:
Visant Marketing Services and its technology partner were engaged by the client to deliver a turnkey, custom program that included:
The program was designed to drive targeted and qualified customers to the client’s website, where response and conversion rates could be measured. To activate the offer, consumers completed an application on the financial provider’s website. The captured customer data allowed the financial institution to identify all of the consumer’s needs that could be matched with the provider’s products. Two separate customer offers were developed to test response and acquisition rates. The analytics infrastructure provided by Visant Marketing Services allowed the client’s marketing team to track applications and new sales in real time.