Our Benefits
Visant Marketing Services deliver solutions to help companies grow sales, increase the lifetime value of customer relationships and build interactive, long-term relationships across all channels.
- Reduce acquisition costs and increase lifetime value of customer
- Generate an impulse that motivates consumers to action on an opt-in basis through trackable loyalty, couponing and incentive-to-action programs
- Generate a compelling and dynamic offer to fulfill that impulse through personalized, high-quality direct mail campaigns or web-based communications
- Decreased time to market, with campaign management and direct marketing solutions in days instead of months
- Aggregate detailed customer data about lifestyle, demographics and buying preferences by activating or integrating offers online or at the point-of-sale
- Track and analyze the effectiveness of campaigns across sales and communications channels
- Access customer redemption data daily, nightly or more frequently to measure campaign effectiveness in real-time, rather than months later
- Drive significantly increased response rates to customer offers
- Provide opportunities to increase revenue at checkout or the time of payment by presenting additional offers and incentives in real time – in-store, online, or offline
- Deliver insights about consumer buying behavior utilized to increase repeat visits and purchases
- Apply consumer data to future campaigns to increase sales by generating unique recommendations with customer call-to-action offers
- Reduce confusion and fraud associated with traditional coupon methods by ensuring that only the designated recipients can redeem offers – and only during the promotional periods
Visant Marketing Services works with clients, their advertising agencies and marketing firms to integrate the disciplines of direct marketing, direct mail, database management, strategic data analysis, transaction processing and customer loyalty. One program, unlimited solutions.