Capabilities
We Understand Consumers
Visant Marketing Services powers the marketing strategies of companies that want to know more about consumers. We use data modeling, analysis and tracking to understand consumer buying behavior. We then develop marketing programs that bring consumers into your stores for the first time, keep them coming back, and inspire them to spend more during each visit.
By creating programs informed by customer preferences, Visant Marketing Services helps companies increase customer acquisition, strengthen loyalty and reward programs, and create opportunities to meet the changing needs of customers throughout the consumer lifecycle.
Retailers
- Visit a new store opening or shop at an under-performing location
- Try an individual product or make consumers aware of a themed sales initiative
- Engage consumers in seasonal shopping campaigns: Back-to-School, Halloween, Christmas, Valentine’s Day, etc.
Financial Institutions
- Apply for a loan, insurance policy, checking or savings account
- Try new products and services online or in store
- Schedule a meeting with a banker/advisor or agent to discuss financial needs
Telecom Providers
- Move from a competing telecom provider
- Purchase bundled services – Internet, phone and TV
- Visit a retail location (corporate store or third-party retailer) to buy phone or accessories
- Upgrade an existing phone or Internet plan or add new features
Utilities
- Switch from competing energy providers
- Replace inefficient appliances with energy efficient ones
- Earn a free weather-proofing assessment to lower energy bills
Auto Manufacturers
- Take a test drive and purchase
- Learn about new lease or purchase programs
- Buy accessories or upgrade service plan