About
Visant Marketing Services combines consulting services, technology and data collection capabilities to transform traditional direct marketing solutions into data-inspired programs with the goal of yielding a higher return on the direct marketer’s investment. Solutions from Visant Marketing Services are configured to engage and motivate consumers to provide data to merchants and create the foundation for interactive, long-term relationships targeted to succeed across multiple marketing channels.
Working with Visant Marketing Services, marketers can measure the response and redemption rates of their offers each day — or even more frequently — to evaluate effectiveness, adjust real-time and optimize the Return On Investment (ROI).
Visant Marketing Services is the consulting services unit of Visant Corporation, one of the world’s leading marketing and publishing services companies.